Our design for the Cosmetic Plant Active Care range uses an efficace visual to link rigorous laboratory science and the user’s daily ritual. By prioritising a “data-first” typographic hierarchy, we transformed complex formulations—featuring high-purity actives like Urea, Glycerine, Vitamins and Pantenol—into a system of clarity that ensures potency and benefits are immediately legible. This cohesive visual identity balances dermatological precision with premium modernity, delivering a professional “skincare wardrobe” that reflects the quality of Romanian-made formulas while empowering consumers to navigate intensive treatments with confidence.